http://www.applegazette.com/mac/i-am-steves-black-turtleneck/
As everyone has noticed, Steve Job used to wear everyday the same clothes: a black turtleneck, a pair of Levi’s 501 jeans and a pair of New Balance. Since he died, everybody wants to have the same look!
According to his biographer, Walter Isaacson, here is the story of the black turtleneck:
« On a trip to Japan in the early 1980s, Jobs asked Sony's chairman Akio Morita why everyone in the company's factories wore uniforms. He told Jobs that after the war, no one had any clothes, and companies like Sony had to give their workers something to wear each day. Over the years, the uniforms developed their own signatures styles, especially at companies such as Sony, and it became a way of bonding workers to the company. "I decided that I wanted that type of bonding for Apple," Jobs recalled…
In the process, however, he became friends with Miyake and would visit him regularly. He also came to like the idea of having a uniform for himself, both because of its daily convenience (the rationale he claimed) and its ability to convey a signature style. "So I asked Issey to make me some of his black turtlenecks that I liked, and he made me like a hundred of them." Jobs noticed my surprise when he told this story, so he showed them stacked up in the closet. "That's what I wear," he said. "I have enough to last for the rest of my life."
http://www.next51.net/Adoptez-le-Look-Steve-Jobs_a2042.html
St Croix, a brand that sells men’s luxury sportswear, claimed credit for producing Steve Job’s black mock turtleneck. The company says that Jobs was a « fan of St. Croix ». As a tribute to Steve Jobs, the firm promised to donate 20 dollars to the « ongoing fight against cancer » for every 175 dollars Jobs-style turtleneck ordered by October 16.
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